News

  • January 13, 2010

    True Meaning has launched.

    It was scary to put on the first event. We worked hard on True Meaning for a year. We worked skipping meals, sleeping in the office, and waking up at 4am hard. We want to open stores to end poverty. It's a bold concept, and we were excited and nervous to share it with everyone.

    Next holiday season, we think True Meaning Stores will be a real and effective force in moving people out of extreme poverty.

    The purpose of the launch party was to show donors and people who can help that the concept can work. The enthusiasm at the event exceeded all of our hopes. Post event press coverage ensured us of people's trust and belief in the True Meaning. Since the launch, we have received overwhelming positive feedback ---people are eager to get involved and learn more about remarkable tools to end poverty. This makes us happy. And grateful.

    Plus, a lot of people had a really good time. Magik*Magik Orchestra played with us in this beautiful historic savings bank hall. Minna Choi has the most beautiful singing voice. If you haven't her open Dao yet, you will soon. We rocked our hearts out, and the fans that came so helped with the vibe. We're going to post videos and for now, check out the pictures.

    True Meaning is our call to action. We want to put the tools to end poverty in the hands of those experiencing it. This is the beginning of a lasting commitment, and we hope everyone at Assembly will find a way to be a part of it.

    See here for True Meaning Launch Site.

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    • Sep. 18
    • Columbia, MD
    • Merriweather Post Pavilion
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